What is Social Media Marketing: Frequently Asked Questions… Dive In

By: | Fantasy



Social Media Marketing In A Nutshell

Marketing is all around us whether online, business to business, or business to consumer. Therefore, knowing how to effectively market your business and who to market it to is important. Understand that there might be tons of businesses just like yours, but what sets you apart from your competitors can make your business shine. Tell potential consumers a compelling story that causes them to take action. Always be truthful, meet their needs, and be innovative. Keep scrolling to learn what online marketing is all about and how it can help you grow your brand. There are several things you must take into consideration and questions you must ask yourself.

What is social media marketing? Can it assist me in growing my business? How effective is it? Can it increase my followers on sites, as such as Twitter and Face Book? How effective is it vs. direct mail, radio, or television advertisement? How fast can I reach my intended target market? What are the pros and cons?

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Social Media & Integrated Marketing Communications (IMC): is a customer centric and data driven method of communicating with your target market. It allows the creation and exchange of user-generated content. This multifaceted orchestrated marketing technique is designed to make all aspects of marketing and communications in sync. This may include but is not limited to advertising, e- blasts, sales promotion, public relations, blogging, viral and direct marketing. Such communications are designed to raise brand awareness; yet often improves site traffic, followers, and feedback.

It’s Worth It

Social media serves as a relatively inexpensive platform for organizations to implement innovative and effective, strategic marketing campaigns. Its purpose is to create content that attracts and retains the attention of your intended audience. A corporate message spreads from user to user via word of mouth or social network and presumably resonates because it appears to come from a trusted or third-party source, as opposed to the brand or company itself.

(via Wikipedia)

The power of social media marketing and user generated content can make a huge impact. Engaging in conversation with current or potential consumers rather than sales pitching via micro blogging, social media, mobile, and instant messaging. These methods are very effective because you can market to the masses in a matter of seconds. They are much quicker in terms of feedback and response vs. email, television, and direct mail. “Be careful what you post!” Once messages are sent out you can’t take them back.


In Conclusion, Understanding the Impact

Honesty is the best policy; when it comes to creating content about your company’s products and/or services. When delivering messages via email, you should always state why you are writing… without clutter. Always remember to proofread messages before sending them out so that they can be revised in case of any errors. If good content is put out and third parties are aware of your products or services, viral marketing can occur. It can have a positive or negative impact on your company based on how well you treat your customers. Pod casts have replaced the expensive expenses that can occur when typing letter heads. These audio messages can be transcribed and delivered via the social web.

I hope this info did you some justice. It served to be informative and useful. Moreover, If you would like us to provide some of these services on your company’s behalf, view our pricing page now. Also, check out Our Profile on PRLog via Pr Log Keiani Enterprises   For a little do it yourself marking try SocialCentiv. Get more info below.


About Fantasy

Tiffany “Fantasy” Clements is an American journalist and Tastemaker… who specializes in developing creative content for websites, behind the scenes press, and event recaps. She’s also an innovator and the executive director of marketing and branding at Keiani Enterprises full-service agency. Tiffany has a knack for strategic planning and relevant content development, which leverages brands and helps small businesses propel forward. In her spare time when she’s not writing her fingers to the bone, over a Community cup of coffee, she swaps ideas with like-minded entrepreneurial peers in order to grow, learn, guide, and elevate. Follow her via social network by clicking any of the links below. Don't forget to say hello!

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